The platform is rolling out a updated setting that enables them to cut down on the volume of AI-made videos appearing in their streams. This step comes as the platform announced that it currently hosts more than 1 bn content made with AI.
Testing and Rollout
The new functionality is being tested over the following weeks before a full-scale rollout. This development coincides with a rise in AI-generated material, driven by recent AI video creators.
The Broader AI Trend
Studies have shown that nearly one in 10 of the most rapidly expanding channels on another major platform only show content made by AI. A significant portion of this output is classified as mass-produced AI material, a label for inferior, bulk-generated content that is often illogical or dreamlike.
Our research shows that numerous viewers like content made with AI tools, including AI artwork to informative clips, and we intend to give people the power to see more or less of that, depending on their own choices,” said a platform representative.
Scale of AI Content
The service shared that there are presently 1.3bn videos on its network identified as artificially created. Collectively, more than 100 m videos are submitted to the service every day, making AI content a limited portion of its total content library.
Customizing Your Feed
Members will be capable of decrease or raise the level of artificial media they watch by using the “manage topic” option in the platform and choosing the AI content topic. Other topics that currently be controlled under the setting include politics, clothing, cosmetics, and movement.
Platform Guidelines
Its policies oblige creators to label “realistic” AI-generated content, and it bans dangerous AI impersonations of well-known individuals or critical incidents. Any believable AI video that is without a tag can be deleted under its user guidelines.
In addition, the service will now apply an AI-generated watermark to content created with its own AI tools, or detected by an collaborative effort for spotting artificial media. This measure is aimed to help prevent users from trying to circumvent the tagging system.
Educational Initiatives
The company is also launching a $2m AI literacy fund for experts and organizations to develop educational content about ethical AI use. This initiative will benefit charitable organizations focused on teaching programming and robotics.
Platform Protection
The video-sharing app has supported its moderation strategy, following discussion over plans to lay off a large number of safety staff in the UK. TikTok is expected to cut hundreds of positions in its trust and safety team in London, with labor groups and internet security professionals expressing worry that people are being substituted by machine-led review.
A company official stated that staff-based oversight would still have a role, but automated tools can safeguard staff by eliminating the most graphic content before it has to be seen by staff. TikTok announced a 76% decrease in disturbing and violent content seen by human moderators over the last 12 months due to intervention by its AI tools.
“We think that it’s essential to balance people and machines to ensure user safety,” she said. “We’ll have staff as involved in the system, but we further consider it’s highly necessary to minimize viewing of unsafe media as rapidly, which is the area in which a extensive automated help is proving valuable operate efficiently.”
